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Aktive Kundenbeziehungen mit CRM

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Springer Nature
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9783322823229
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New
Product Description

Kunden werden immer anspruchsvoller und entscheiden, wann, wo, wie und unter welchen Umstnden sie etwas kaufen wollen. Die Herausforderung an das Management ist es, den Kundenwert zu erhhen, indem sicher gestellt wird, dass die richtigen Kunden mit dem richtigen Angebot zur richtigen Zeit ber den richtigen Kanal in zufriedenstellender Weise bedient werden. Das Buch bietet ein Modulsystem fr die tgliche Arbeit mit Checklisten und praktischen Tipps fr die sofortige Anwendung. Es wird abgerundet durch drei Zukunftsszenarien (Touristik, Versicherungswirtschaft, Energiewirtschaft), die dem Leser als Grundlage fr eigene Ideen zum Einsatz von CRM dienen.

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