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Wissensmanagement fr Marketing und Vertrieb
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Customer Relationship Management und E-Commerce funktionieren ohne Wissensmanagement nicht. Dabei reicht es nicht aus, Daten und Informationen aufwendig zu verwalten. Nur eine in die Geschftsprozesse von Vertrieb, Marketing und Service eingebundene qualitative Aus- und Bewertung von Wissen ermglicht dem Unternehmen und seinen Mitarbeitern erfolgreiche strategische Marktbearbeitung, deutliche Kompetenzsteigerung und dadurch Wettbewerbsvorteile. Mit konkreten Umsetzungshilfen und Praxisbeispielen fr die Bereiche Kundendienst, Call Center, Beschwerdemanagement und Point of Sale.
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