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Old-Economy.com

Old-Economy.com

Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783322823373
Condition
New
Product Description

Alte Management-Weisheiten scheinen nicht mehr zu gelten. Geschftsmodelle, die noch bis in die 90er Jahre des letzten Jahrhunderts funktionierten, mssen ausgetauscht werden. Dot.coms dringen in jeden kommerziellen Sektor ein, beeinflussen alte Geschftsbeziehungen, rekonstruieren Mrkte und greifen etablierte Preisgefge an. Moore entwirft eine neue Management-Agenda fr das Internet-Zeitalter. Er zeigt, warum der Aktienpreis der einzige wichtige Anker fr das Management der Zukunft ist: als aussagekrftigster Indikator fr den Wettbewerbsvorteil des Unternehmens und als Antriebsfeder fr notwendigen organisatorischen Wandel. Fr Firmen, die nicht auf die IT-Dynamik vorbereitet sind, entwickelt Moore ein an Lebenszyklen von Unternehmen orientiertes Vier-Phasen-Modell technologischer Adaption, um es auf unterschiedliche wirtschaftliche und mentale Voraussetzungen von Kunden und Firmen anzuwenden.

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