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Crossmedia-Strategien

Crossmedia-Strategien

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783322823557
Condition
New
Product Description

Die Bedrfnisse der Kunden ndern sich rasant. Deshalb ist der crossmediale Dialog mit dem Kunden - die zielgerechte Ansprache und Interaktion ber verschiedene Medien - heute eine der Schlsselkompetenzen von Unternehmen. Konkrete Beispiele - Deutsche Post AG, MindMatics AG, TNT, Club Bertelsmann - beschreiben in diesem Buch anschaulich die Steuerung crossmedialer Dialogkampagnen: - Mobile Marketing und Permission Marketing - Direktmarketing per E-Mail - Chancen auf neue Zielgruppen - Crossmedialer Dialog in der Neukundenwerbung - Das m-flex-Projekt - individuelle Pkw-Kataloge - One-to-One-Marketing im Internet Eine ntzliche Lektre, die zukunftsweisende Trends beleuchtet. Prof. Bernd Kracke ist Inhaber des Lehrstuhls fr Elektro-nische Medien an der Hochschule fr Gestaltung in Offen-bach sowie Prsident des Deutschen Direktmarketing Ver-bandes (DDV). Die Autoren sind erfahrene Praktiker und Fachleute. Ein Buch aus der Reihe "Direktmarketing - Wissen fr den Profi" des Deutschen Direktmarketing Verbandes DDV, herausgegeben von Holger Albers, Heinz Fischer und Heinrich Holland.

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