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Electronic Business und Mobile Business
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Erstmals werden E-Commerce- und M-Commerce basierte Dienste und ihre strategischen Effektivitts- und Effizienzpotenziale fr die Funktionsbereiche eines Industriebetriebs (Marketing, Beschaffung, Produktion und Logistik) systematisch offengelegt. Die Autoren diskutieren und stellen die Mglichkeiten und Grenzen des Einsatzes von E-Commerce- und M-Commerce basierten Diensten auch in Dienstleistungsunternehmen und Multimediaunternehmen vor. Volkswirtschaftliche und rechtliche Betrachtungen des internetbasierten Handels geben weitere Informationen zu gegenwrtigen und zuknftigen Entwicklungstrends in der New Economy.
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