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Ne(x)t Economy
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Die Autoren beschreiben aufgrund Ihrer umfangreichen Erfahrungen in der Unternehmensanalyse anschaulich, welche Mglichkeiten sich fr Unternehmenn im Zuge der Digitalisierung ergeben. Das Resultat: Die heutige strikte Trennung zwischen Old und New Economy wird schon sehr bald der Vergangenheit angehren, wenn traditionelle Unternehmen die E-Herausforderung annehmen. Mit vielen aktuellen Praxisbeispielen, darunter Coca-Cola, GAP, Dow Chemical, General Electric, Hochtief, AOL, E-Loan, Siebel Systems, EMC.
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