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Network Relationship Management
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Die alleinige Konzentration auf den Kunden reicht nicht aus, um den Unternehmenserfolg zu sichern, denn wichtige Aspekte in der Wertschpfung bleiben hierbei unbercksichtigt. Auerdem: Wenn alle CRM einsetzen, worin besteht dann der Vorteil gegenber Mitbewerbern? "Network Relationship Management" richtet sich an Fhrungskrfte aus den Bereichen CRM, Marketing, Service und Vertrieb und beschreibt ein neues Konzept zur vernetzten Gestaltung von Beziehungen zwischen einer Organisation und ihren Mitarbeitern, Partnern und Kunden. Ein ausfhrlicher Erfahrungsbericht eines Service Leaders im Bereich der Minerallindustrie unterstreicht die hohe Praxisrelevanz dieses zukunftsweisenden Buches.
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