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Exzellenz im Dienstleistungsmarketing

Exzellenz im Dienstleistungsmarketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783322823946
Condition
New
Product Description

Manfred Bruhn und Heribert Meffert zeigen anhand von acht ausgewhlten Best Practice-Fallstudien aus unterschiedlichen Branchen exemplarisch auf, wie sich Unternehmen in Dienstleistungsmrkten durch eine konsequente Kundenorientierung im Markt durchgesetzt haben: - Advance Bank - Crossair - Schindlerhof - Migros-Genossenschaftsbund - OBI Bau- und Heimwerkermrkte - Deutsche Post / Euro Express - Systor Gruppe - United Parcel Service Zum besseren Nutzen fr den Leser erfolgt die Darstellung der Fallstudien in einer hnlichen Struktur. "Exzellenz im Dienstleistungsmarketing" demonstriert Studierenden, Dozenten und Praktikern in Dienstleistungsunternehmen wie die Theorie des Dienstleistungsmarketing in spezifischen Markt- und Unternehmenssituationen erfolgreich umgesetzt wurde.

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