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Unternehmensethik konkret
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Product Details
Die gesellschaftliche Verantwortung von Unternehmen wird mehr und mehr zu einem ernsthaften Thema auf der Manageragenda. Denn immer mehr setzt sich die Erkenntnis durch: Unternehmen brauchen fr den langfristigen wirtschaftlichen Erfolg auch gesellschaftliche Akzeptanz. Dieses Buch beleuchtet die philosophischen Hintergrnde fr Unternehmensethik, stellt konkrete Konzepte vor und lsst Unternehmen (u. a. Ikea, Wilkhahn) von ihren Erfahrungen berichten. Verstndlich, fundiert und mit hohem Bezug zum unternehmerischen Alltag.
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