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Vom Bankberater zum Beziehungsmanager
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Um im immer enger werdenden Markt von vergleichbaren Bankprodukten und -dienstleistungen erfolgreich zu sein, zhlen persnliche Strke und berzeugungskraft des Verkaufsmitarbeiters mehr denn je. "Vom Bankberater zum Beziehungsmanager" hilft, diese Fhigkeiten aufzubauen und einzusetzen, um dem Kunden Problemlsungen anbieten zu knnen. Denn die persnliche Beziehung zwischen Kunden und Bankberater wird angesichts der Konkurrenz auf dem Markt wichtig wie nie zuvor. Das praxisbezogene Buch liefert das mentale Handwerkszeug. In einzelnen Schritten gibt der Autor konkrete Handlungsempfehlungen. Anhand von Beispielsituationen und Checklisten kann der Leser das eigene Training fr richtiges Beziehungsmanagement aufbauen.
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