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Relationship Banking
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Product Details
Mit der dramatisch steigenden Wettbewerbsintensitt in der Finanzbranche wird Relationship Banking zu einem strategischen Erfolgsfaktor fr Banken. Kundenbeziehungsmanagement, eine kundenbindungsorientierte Ressourcenallokation, motivierte Mitarbeiter und ein noch professionelleres Marketing sind gefordert. Mit konkreten Handlungsoptionen, Konzepten zur notwendigen Infrastruktur im Bereich Marketingdatenbanken und Scoringsystemen und Kundenloyalittsprogrammen verspricht deshalb "Relationship Banking" einen hohen Nutzen fr das strategische Kundenmanagement.
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