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Die digitale Revolution

Die digitale Revolution

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783322827395
Condition
New
Product Description

Multimedia, Internet, Datenautobahn - die digitale Welt stellt vernderte Anforderungen an Unternehmen und Individuen, sie hat ihre eigene Dynamik und besondere Spielregeln. Im Zentrum dieses faszinierenden Buches steht die entscheidende Frage: Was bedeutet die neue Technologie fr uns und unsere Unternehmen? Don Tapscott beschreibt anschaulich und spannend, wie die digitale Revolution die Art, wie wir leben, lernen, arbeiten und kommunizieren, verndert. An Beispielen unterschiedlicher Branchen wird deutlich, welche Konsequenzen sich fr das Marketing von Produkten und Dienstleistungen, fr die Wettbewerbsdynamik und fr den unternehmerischen Erfolg ergeben. "Die digitale Rvolution" ist ein pragmatischer Fhrer durch die digitale Welt der Zukunft, der die Chancen, aber auch Risiken unter die Lupe nimmt.

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