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Global denken, global gewinnen
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Wie knnen Unternehmen in einer Zeit des raschen Wandels ihre Wettbewerbsfhigkeit verbessern? Wie knnen sie auf aktuelle Trends reagieren und sich auf die Zukunft vorbereiten? Es gilt, wirtschaftliche Erfordernisse und und soziale Notwendigkeit, kurz- und langfristige berlegungen, das Streben nach Menschlichkeit und finanzielle Betrachtungen zu vereinen. Und Unternehmen mssen lernen, von jedem Mitarbeiter, jedem Kunden und jedem Konkurrenten. Salmons Credo lautet: Besser tatkrftig handeln als ber den Wandel zu lamentieren. Eine faszinierende Lektre mit viel Weitblick, die Mut macht, die Chancen des Wandels zu nutzen.
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