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Marketing-Management mit Multimedia
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Die Herausgeber Christoph Wamser, Diplomkaufmann, ist Spezialist fr den Einsatz neuer Medien und Mitglied der Electronic Marketing Group der Managementberatung Arthur D. Little International, Dsseldorf. Dietmar H. Fink, Diplomkaufmann, ist Berater im Geschftsbereich TIME (Telekommunikation, Informationstechnologie, Medien und Elektronik) der Managementberatung Arthur D. Little in Dsseldorf und Mitbegrnder der Electronic Marketing Group.
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