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Die Zukunft der Automobilindustrie

Die Zukunft der Automobilindustrie

Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783322827791
Condition
New
Product Description

Dynamische Vernderungsprozesse haben den Wettbewerb in der Automobilindustrie intensiviert. Das Buch macht deutlich, vor welchen Herausforderungen Hersteller und Zulieferer stehen. Die Beitrge behandeln Globalisierung, neue Distributionswege zum Kunden oder das Knowledge Management innerhalb eines Unternehmens. Konkrete Fallstudien aus unterschiedlichen Bereichen der Automobilbranche veranschaulichen praxisorientierte Lsungsanstze.

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