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Marken-Power
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| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
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BEST PRICE 1 Product Purchase
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$44.99 | $44.99 |
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Product Details
Welche Auswirkungen hat dies auf die Hersteller? Wie wird der Einzelhandel im 21. Jahrhundert aussehen? Anhand zahlreicher Beispiele wie Marks & Spencer, Toys 'R' Us, C&A, Aldi oder Ikea untersuchen die Autoren Strategien fr den erfolgreichen Aufbau von Handelsmarken - Marken, die so mchtig sind wie Coca-Cola, Sony oder BMW - und liefern handfeste Hinweise fr die praktische Umsetzung. Das Original dieses englischen Bestsellers wurde um zahlreiche deutsche Fallstudien ergnzt. Ein Novum - fr Fhrungskrfte im Einzelhandel und in der Konsumgterindustrie.
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