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Gabler Lexikon Vertrieb und Handel
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Sei es der Direktvertrieb oder die Lieferanten-Hndler-Beziehung: Der Distributionsbereich steht im Focus der Aufmerksamkeit vieler Unternehmen. Das Gabler Lexikon Vertrieb und Handel informiert ber alle Bereiche der Vertriebspolitik, z. B. Auenhandel und seine Finanzierung, Beschwerdemanagement, Handelsmanagement, Kaufrecht, Logistik und vieles mehr. ber 1.600 Stichwrter sowie eine Vielzahl informativer Abbildungen machen dieses Lexikon zu einer wertvollen Arbeitshilfe.
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