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CRM fr den Mittelstand
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Die Diskussion um Chancen und Risiken von CRM-Einfhrungen hlt unvermindert an. Mittelstndische Unternehmen, die traditionell viel in die Optimierung ihrer Kundenbeziehungen investiert haben, sind jedoch durch die heftige Debatte pro oder contra Customer Relationship Management hochgradig verunsichert. Dieses Buch bringt Klarheit in die Flle von Informationen und Lsungsanstzen. Es bietet wertvolle Orientierung fr alle Mittelstndler, die den Einsatz von CRM in Erwgung ziehen, und macht Mut, eine CRM-Einfhrung als Stufenkonzept in Angriff zu nehmen. Die 2. Auflage ist an die vernderten Marktbedingungen angepasst und um aktuelle Beispiele ergnzt.
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