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Perspektiven des Mobile Business

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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783835000810
Condition
New
Product Description

Zum 1. Mobile Business Day, der im Mai 2005 an der Universitt Karlsruhe (TH) stattfand, trafen sich Praktiker und Wissenschaftler zum Gedankenaustausch. Sie loteten die gesamte Breite mobiler Anwendungen sowie ihre Einsatzmglichkeiten und Grenzen aus, stellten die neuesten Ideen und Ergebnisse im Mobile Business vor und diskutierten Erfahrungen aus der Praxis und neue viel versprechende theoretische Anstze. Die Veranstaltung wurde im Rahmen des Verbundprojektes "MoMa: Mobiles Marketing" als eines von sechs Leitprojekten der Initiative MobilMedia vom Bundesministerium fr Wirtschaft und Arbeit gefrdert. Im ersten Teil des Bandes werden ausgewhlte Beitrge des Workshops prsentiert. Das Spektrum reicht von Mobile Learning ber kontextsensitive Anwendungen und mobile Bezahlverfahren bis hin zu empirischen Ergebnissen von Untersuchungen zum Mobile Business. Im zweiten Teil des Buches werden Erfahrungen und Ergebnisse des Projektes "MoMa: Mobiles Marketing" vorgestellt.

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