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Bedingungen und Mechanismen des Wissenstransfers

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783824406463
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New
Product Description

Im Zuge der Kunden- und Marktorientierung nimmt der lernfhige und flexible Kundenberater eine Schlsselrolle fr den geschftspolitischen Erfolg von Banken ein. Problemlsekompetenz und die Fhigkeit zum Wissenstransfer gelten als wesentliche Qualifikationen in der betreuungsintensiven Kundenberatung und sind daher bereits zu Beginn der Ausbildung zu frdern. Michael Bendorf untersucht Bedingungen und Mechanismen des Wissenstransfers mit dem Ziel, Frderungsmglichkeiten der flexiblen Anwendung von Wissen zu identifizieren und Implikationen fr die Instruktion abzuleiten. Auf der Basis seiner Ergebnisse entwickelt und erprobt der Autor komplexe Lehr- und Lern-Arrangements fr die Anlageberatung, um die Fhigkeit zum Wissenstransfer beim Lsen von Kundenproblemen zu frdern.

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