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Handbuch Dienstleistungsmarketing
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Manfred Bruhn und Heribert Meffert vertiefen und entwickeln im Handbuch Dienstleistungsmarketing die verschiedenen Inhalte ihres Standardlehrbuches Dienstleistungsmarketing weiter. So haben sie in allen Phasen des Dienstleistungsmarketing weiterfhrende Inhalte aufgenommen. Wissenschaftliche Erkenntnisse und praktische Erfahrungen wurden eingearbeitet. Damit sind sie ihrem Ziel, die Praxis umfassend bei der Gestaltung eines systematischen Dienstleistungsmarketing sowohl im klassischen Dienstleistungsbereich als auch im Servicebereich von Sachgteranbietern zu untersttzen, gerecht geworden.
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