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Zurck zur Vernunft
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Nur Persnlichkeiten haben Erfolg. Deshalb versprechen viele Gurus, aus unsicheren Managern mit vielerlei Rezepturen Persnlichkeiten zu machen. Doch was dabei herauskommt, sind Marionetten. Dieses Buch pldiert fr handfeste Methoden statt leere Guruversprechungen. Der renommierte Managementkritiker Holger Rust zeigt: die Vernunft ist die eigentliche Quelle emotionalen Vergngens. Mit zahlreichen Anekdoten und Geschichten, mit geschliffener Feder und soliden wissenschaftlichen Methoden vermittelt er anschaulich, wie klares, systematischen Denken letztlich zum persnlichen und Unternehmenserfolg fhrt. Provozierend, geistreich und spannend - ein groes Lesevergngen.
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