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Brand
Springer Nature
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Part Number
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GTIN
9783322846150
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Product Description

Ordner: Wettbewerbsdruck und Strukturwandel im Bankengewerbe wirken sich in besonderem Mae auf das Retailgeschft aus. Die Banken erkennen, da das Segment der Retail-Kunden einen ganz wesentlichen Beitrag zum Gewinn liefern kann, wenn es gelingt, die gewnschten Leistungen und Produkte profitabel zu erstellen und zu verkaufen. Dafr sind innovative Strategien, gezielter Technikeinsatz und optimierte Produktpaletten vonnten.

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