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Internet Banking
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Mit dem Internet steht ein neuer elektronischer Vertriebsweg bereit, der es jeder Bank erlaubt, grenzberschreitend neue Kunden zu gewinnen und zu binden. In 9 Beitrgen werden Internet Banking und Electronic Commerce sowohl unter marketing-strategischen als auch operativen Gesichtspunkten einer ausfhrlichen Analyse unterzogen. Der Aufbau einer virtuellen Kundenhalle, das Betreiben einer elektronischen Shopping Mall durch Banken und die damit verbundenen Sicherheitsfragen werden errtert.
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