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Geist schlgt Kapital

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783322846396
Condition
New
Product Description

Das Schlagwort von der "Stahlindustrie der neunziger Jahre" ist fr die Kreditwirtschaft keine verdammenswerte Utopie mehr, sondern wird zur greifbaren Realitt. Einschlgige Verffentlichungen tragen zum Verlust des Ansehens bei, hunderttausende Arbeitspltze stehen auf dem Spiel, verkrustete Strukturen sind Bremskltze - aber niemand stellt das System in Frage. Geist schlgt Kapital ist von Praktikern geschrieben und will Banken und Sparkassen unabhngig von ihrer Betriebsgre Mut machen zu mehr Offenheit im Denken und zur Gestaltung individueller Erfolgsstrategien. Die Autoren decken die relevanten Schwachpunkte auf. Sie verdeutlichen, wie die Abkehr von der Gewinnmaximierung hin zur Nutzenmaximierung fr den Kunden mehr Umsatz, hhere Produktivitt und damit auch mehr Gewinn bringt - und hhere Zufriedenheit bei Kunden und Mitarbeitern.

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