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Managementwissen der 3. Art
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Nur das eigene Unternehmen und die Branche zu kennen und einige Elemente der Umwelt einzubeziehen - das gengt in Zeiten des raschen Wandels nicht, um den Unternehmenserfolg zu sichern. Es gilt, Managementwissen der 3. Art zu nutzen, das heit, die Verflechtungen des Unternehmens mit anderen Unternehmen und konomischen und sozialen Prozessen zu beachten. Die Autoren entwickeln aus den Prinzipien der Evolutionstheorie Handlungsanweisungen fr effektives Management fr morgen und zeigen konkret, wie es gelingt, die Dynamik des Wandels zu beherrschen.
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