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John Hagel ist Partner im McKinsey- Bro in Silicon Valley und zugleich Leiter des McKinsey-Gesamtbereichs "Interactive Multimedia Practice". Er bert Kunden aus den Bereichen Elektronik, Telekommunikation und Medien vorrangig in Fragen des strategischen Managements und ist Autor vieler Artikel und Bcher. Arthur G. Armstrong ist Consultant bei McKinsey in New York. Er bert vor allem Elektronik, Telekommunikations- und Konsumgterunternehmen beim Aufbau virtueller Communities.
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