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Multimedia im Verkaufsgesprch
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Immer mehr Unternehmen setzen mobile, multimediafhige Computer in der Verkaufsuntersttzung ein. So verlockend das Nutzungspotential einer Multimedia-Anwendung im Handgepck des Verkufers auch ist, so zahlreich sind auch die Hrden, die es beim erfolgreichen Einsatz zu berwinden gilt. Anhand zahlreicher Fallbeispiele aus Handel (Look, Festo, Kimberly-Clark), Dienstleistung (Allianz, JurFinanz, LBS) und Endkundengeschft (Schindler, Okal, Audi, Jckering) zeigen die Autoren, wie der gelungene Multimedia-Einsatz im Verkaufsgesprch aussehen kann und was bei Gestaltung, Implementierung und Erfolgskontrolle zu beachten ist.
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