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E-Business Handbuch fr den Mittelstand

E-Business Handbuch fr den Mittelstand

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783642980817
Condition
New
Product Description

Moderne Kommunikationstechnologien wie das Internet oder die Mobiltelefonie erffnen neue Dimensionen der Kundenansprache und -bindung sowie der Optimierung von Geschftsprozessen. Wer es versteht, diese Technologien effizient zu nutzen und sie in die Unternehmensstrategie zu integrieren, wird auch in enger werdenden Mrkten erfolgreich sein. Dieses Praxishandbuch wendet sich an Fhrungskrfte in Produktion, Handel und Dienstleistung. Es soll ihnen helfen, die teilweise verwirrenden technischen Begriffe - soweit notwendig - zu durchschauen, vor allem aber die Potenziale neuer Technologien zu erkennen und diese gezielt einzusetzen. Das Handbuch beschreibt hierfr die Konzepte, gibt - soweit mglich - Rezepte und veranschaulicht beides durch zahlreiche Beispiele aus der Praxis verschiedener Unternehmen.

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