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Informationsorientiertes Management
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Das stetig zunehmende Wissen in der Betriebswirtschaftslehre fhrt zu immer strkerer Spezialisierung, was allerdings oft das vernetzte Denken behindert. Der Fortschritt in der Informations- und Kommunikationstechnologie macht es ntig, die so in fast jedem betriebswirtschaftlichen Bereich entstehenden Chancen zu nutzen, um im Wettbewerb bestehen zu knnen. Diesem Vernetzungsgedanken wird in den klassischen Bchern zur Betriebswirtschaftslehre und Wirtschaftsinformatik hufig zu wenig Beachtung geschenkt. In diesem Buch werden deshalb betriebswirtschaftliche und informationstechnische Sachverhalte im Sinne einer informationsorientierten Managementlehre miteinander verknpft.
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