Copied The Quintessence of Marketing
The Quintessence of Marketing
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs. In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process. Having read this book: You will have a basic understanding of marketing and the process of marketing management You will know the most important marketing instruments and how they interact You can develop your own marketing plan based on the Quintessential Marketing Arena.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$39.99 | $39.99 |
|
$39.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Wirtschaftsinformatik in der Unternehmenspraxis
$24.99
World Congress on Medical Physics and Biomedical Engineering September 7 - 12, 2009 Munich, Germany
$219.99
Disnarration and the Unmentioned in Fact and Fiction
$39.99
Inclusive Education in a Post-Soviet Context
$109.99
Supramolecules in Drug Discovery and Drug Delivery
$179.99
Mikroskopie der Nahrungs- und Genumittel aus dem Pflanzenreiche
$84.99
Pediatric and Fundamental Electrocardiography
$169.00
The Archaeology of Wealth
$39.99
Begabung und Gesellschaft
$44.99
Advances in Intelligent Systems
$219.99
Interventions for Persisting Ductus Arteriosus in the Preterm Infant
$34.99
Medicine
$39.99
Inhibitory Synaptic Plasticity
$129.00
Immanence and Illusion in Sartres Ontology of Consciousness
$54.99
Auswahl von Standard-Applikations-Software
$54.99
Politische Partizipation
$19.99
The NATO Committee on the Challenges of Modern Society, 19691975
$84.99
Political Economy of Latin America
$109.99
Knstliche Intelligenz und Heuristisches Programmieren
$44.99
Baudynamik
$64.99
The Chromosome Cycle
$54.99
Essential Neuropsychology: A Concise Handbook for Adult Practitioners
$54.99
Scholastic Reader! Level 1-I Spy: I Spy Lightning in the Sky
$2.99
The Plural States of Recognition
$54.99
Phnomenologie und soziale Wirklichkeit
$59.99
Probation and Social Work on Trial
$54.99
Digitales Human Resource Management
$64.99
Entwicklung eines Kapazittsterminierungsverfahrens mit steuerbarem Aufwand unter besonderer Bercks
$69.99
Current Distributions and Electrode Shape Changes in Electrochemical Systems
$109.99
Cyber Spaces/Social Spaces
$54.99
Fhre doch Du!
$37.99
Thermodynamik kompakt - Formeln und Aufgaben
$37.99
Synaptic Plasticity and the Mechanism of Alzheimer's Disease
$129.00
From the Sacred to the Divine
$169.99
Wer dient, verdient!
$39.99
IoT and Data Science in Engineering Management
$249.99
Smart Computing Techniques and Applications
$219.99
Coworking Space
$49.99
Finite Element Methods in CAD
$54.99
The European Union in Global Security
$39.99
