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Business Intelligence 2.0
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Immer mehr Konsumenten nutzen das Internet, um sich miteinander zu vernetzen und Meinungen zu diskutieren. Der interaktive Meinungsaustausch hat einen hohen Einfluss auf die Kaufentscheidungen der Konsumenten. Im Rahmen dieser Arbeit werden Business-Intelligence-Services zur Untersttzung von Marktforschung und Marketing im Internet vorgestellt. Datengrundlage bilden die sozialen Meinungsbildungsprozesse im Web 2.0, die mittels Mining-Services analysiert und von Monitoring-Services fortlaufend berwacht werden. Frhwarn-Services erlauben die frhzeitige Warnung im Fall kritischer Situationen. Entscheidungsuntersttzungs-Services geben Empfehlungen bei der Auswahl geeigneter Manahmen zur Beeinflussung der Meinungsbildung.
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