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Multi-Channel-Commerce im Vertrieb

Multi-Channel-Commerce im Vertrieb

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783322869814
Condition
New
Product Description

Smartphones, PDAs und mobile Datengerte erffnen vielfltige Mglichkeiten der gezielten persnlichen Kundenansprache und der langfristigen Kundenbindung. Die mehrkanalige KOmmunikation mit Kunden, Geschftspartnern und Mitarbeitern - Multi-Channel-Commerce - erhht die Flexibilitt und Komplexitt der Kundenkontakte. Gleichzeitig fhrt sie zu tief greifenden strukturellen Vernderungen in zentralen Unternehmenseinheiten - insbesondere im Vertrieb. "Multi-Channel-Commerce ist die Verbindung der CRM-Philosophie mit der E-Business-Technologie", so Frank Ladwig, Experte fr Direkt- und Mehrkanalvertrieb. In diesem Buch analysiert er, welche Chancen und Herausforderungen damit fr den Vertrieb und seine Mitarbeiter verbunden sind, und stellt unterschiedliche Lsungen fr verschiedene Vertriebsformen vor. Darber hinaus skizziert er Szenarien, auf die Vertriebsmanager und Unternehmenslenker zuknftig reagieren mssen. Eine Pflichtlektre fr alle, die im Vertrieb die Weichen fr morgen stellen.

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