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Firmenkunden aktiv und erfolgreich betreuen
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Firmenkunden stellen an ihre Banken hohe Ansprche. Darum muss gerade in Zeiten harten Wettbewerbs das Firmenkundengeschft darauf ausgerichtet sein, die Kunden zu binden und optimal zu betreuen. Anton Schmoll beschreibt, welches persnliche Profil der Firmenkundenberater bentigt, um seine Aufgabe zu erfllen. Er stellt Konzepte vor, wie der Firmenkunde durch aktive Ansprache an "seine" Bank gebunden werden kann. Dazu gehrt auch, dass der Betreuer stets gut informiert ist und so dem Unternehmer ein wertvoller Partner sein kann. "Firmenkunden aktiv und erfolgreich betreuen" fasst systematisch die Anstze zur erfolgreichen Firmenkundenbetreuung zusammen. Die vielen Checklisten lassen es zu einem unentbehrlichen Arbeitsmittel fr den Mitarbeiter werden.
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