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Lean Banking Wege zur Marktfhrerschaft
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Product Details
Modewort, strategische Waffe oder doch nur alte Konzepte in neuer Verpackung? Das Thema Lean Banking wird viel diskutiert, denn sinkende Margen und Konkurrenzdruck zwingen die Kreditwirtschaft, ihre bestehenden Strukturen zu berdenken. Aus ihrer langjhrigen Erfahrung analysieren die Autoren das strategische Ausgangsszenario und ermitteln die Ansatzpunkte fr das Bankmanagement der Zukunft. Praxisnah wird der Weg von der Vision zur Umsetzung dargestellt. Dabei werden die bedeutenden Handlungsfelder wie Controlling, Vertrieb, Personal- oder Informationsmanagement einzeln und intensiv auf Schwchen und Erfolgspotential untersucht.
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