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Power Bankers
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Product Details
Die alten Wettbewerbsformeln verlieren im schrumpfenden Markt der Finanzdienstleistungen ultimativ ihre Gltigkeit. Im harten Konkurrenzkampf mssen wirkungsvolle aktive Strategien gefahren werden, um weiterhin erfolgreich zu bleiben. Ein mageblicher strategischer Ansatzpunkt ist hierbei der Vertrieb. Michael F. Price, Berater von fhrenden amerikanischen Kreditinstituten, gibt seine Erfahrungen aus einer langjhrigen Marktanalyse weiter. Wie kann eine Vertriebskultur eingefhrt und weiterentwickelt werden? Wie kann entsprechendes Personal rekrutiert und geschult werden? Welche Instrumente mssen fr den erfolgreichen Vertrieb zur Verfgung gestellt werden? Und wie knnen insbesondere mentale Hemmnisse berwunden werden?.
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