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Marketing und Finanzierung junger Technologieunternehmen

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Springer Nature
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N/A
Part Number
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GTIN
9783322870995
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New
Product Description

In "Marketing und Finanzierung junger Technologieunternehmen" erfahren Mitarbeiter und Manager solcher Unternehmen, wie sie ihre spezifischen Marketing- und Finanzierungsprobleme optimal lsen knnen. Konkrete Fallbeispiele fr den richtigen Einsatz von Marketinginstrumenten und fr die wirksame Nutzung verschiedener Finanzierungsquellen erleichtern die praktische Umsetzung im eigenen Unternehmen. Junge Technologieunternehmen haben mit ihren Produkten und Verfahren spezifische Chancen im Wettbewerb. Ihr besonders hoher Kapitalbedarf fr Forschung und Entwicklung, Fertigungsaufbau und Markteinfhrung fhrt jedoch auch zu Risiken und Entwicklungshemmnissen.

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