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Der Schlssel zum chinesischen Markt
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China gilt als sehr vielversprechender groer Markt, doch manches Unternehmen mute schon hohes Lehrgeld bezahlen. Denn nur wer seine Kunden und Geschftspartner versteht, kann erfolgreich sein. Dieser zuverlssige China-Knigge zeigt, wie sich typisches Fehlverhalten im Umgang mit chinesischen Geschftspartnern vermeiden lt. Er vermittelt die Spielregeln, die Basis fr erfolgreiche Geschftsbeziehungen in China sind. Das Buch liefert auerdem notwendige Hintergrundsinformationen ber Geschichte , Wirtschaft, Gesellschaft und Kultur.
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