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Moderne Markenfhrung

Moderne Markenfhrung

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783322871459
Condition
New
Product Description

Stimmen zur ersten Auflage: "Eschs Buch ist der Brockhaus der Markenfhrung." Dr. Stefan Brungs, Managing Director Europe Rolls-Royce und Bentley "Das Buch Moderne Markenfhrung' bietet ein Fllhorn von Ideen und konkreten Anregungen fr die tgliche Arbeit. Es ist ein Muss' fr Markenmanager." Eduard Thometzek, Mitglied der Vorstnde, Wrttembergische Versicherungsgruppe "Das ebenso praxisbezogene wie umfassende Buch ,Moderne Markenfhrung' [...] liefert [...] eine Fundgrube praktischer Tipps fr die tgliche Arbeit." Dr. Manfred H. Epple, Marketingleiter beim Bundesverband der Deutschen Volksbanken und Raiffeisenbanken ",Moderne Markenfhrung' ist ein Werk, das seinesgleichen sucht. Die Behandlung des Phnomens Marke, das immer wieder neu fasziniert, ist umfassend." Prof. Dr. Hermann Simon, Vorsitzender der Geschftsfhrung Simon, Kucher & Partners - Strategy & Marketing Consultants.

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