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Licensing kompakt

Licensing kompakt

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834940698
Condition
New
Product Description

Unternehmen nutzen Lizenzthemen, um die Attraktivitt ihrer Produkte fr den Konsumenten zu erhhen. Und umgekehrt werden Marken bewusst so aufgebaut, dass sie mit Licensing zustzliche Umstze erzielen knnen. Dieser Praxisleitfaden gibt eine komprimierten berblick ber die gngigsten Formen des Licensing und bercksichtigt dabei gleichermaen die Perspektiven von Lizenzgebern und -nehmern. Mit vielen nationalen und internationalen Beispielen, Checklistenund einem Glossar ein Muss fr alle, die sich mit Licensing beschftigen.

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