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Das Konzept der preisorientierten Qualittsbeurteilung

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783834940810
Condition
New
Product Description

Thomas Hofmannuntersucht die Bedeutung des Preises sowie weiterer Einflussfaktoren auf die wahrgenommene Qualitt am Beispiel von verschiedenen Produkten und in drei Kulturen. Es zeigt sich, dass Preise ber die betrachteten Produkte und Kulturen hinweg als Qualittsindikatoren herangezogen werden. Im Gegensatz dazu ist die Bedeutung z.B. von emotionalen oder sozialen Faktoren sowohl produkt- als auch kulturabhngig.

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