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Das emotionale Unternehmen
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Vernderungsprozesse belasten in vielen Unternehmen Fhrungskrfte und Mitarbeiter. hnlich wie im Leistungssport ist auch in der Wirtschaft, neben Wissen und Training, die mentale Strke der Organisation fr den Erfolg entscheidend. Interessenkonflikte um Macht und Geld, kulturelle Unterschiede, persnliche Hoffnungen und ngste der Schlsselpersonen rufen emotionale Viren hervor, die eine mentale Verschmutzung des Unternehmens nach sich ziehen. Die beiden erfahrenen Berater zeigen anschaulich, wie ein Unternehmen zur mentalen Strke gefhrt werden kann. Das Prinzip der emotionalen Viren dient dabei als Grundlage, um die Selbstheilungskrfte der Organisation zu aktivieren. Ein innovativer und international bewhrter Ansatz, anschaulich und kurzweilig dargestellt - eine originelle und ntzliche Lektre.
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