Breaking News!
60% Off the Hottest Halloween Costumes & Accessories

Marktpotenzialanalysen als Basis der Sortimentspolitik

Best Price (Coupon Required):
Buy Marktpotenzialanalysen als Basis der Sortimentspolitik for $45.00 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
Click “Get Coupon & Buy” to copy the code and unlock the deal.

Set a price drop alert to never miss an offer.

1 Offer Price Range: $49.99 - $49.99
BEST PRICE

Single Product Purchase

$45.00
@ Link.springer.com with extra coupon

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
$49.99 $49.99

10% OFF
This deals requires coupon
$45.00
See Site In stock Visit Store

Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783322898128
Condition
New
Product Description

Der Markt fr Zeitungen und Zeitschriften hat sich vom Verkufer- zum Kufermarkt gewandelt und ist durch Phnomene einer reifen Marktphase gekennzeichnet, die ein Umdenken in der Anwendung vertriebspolitischer Instrumentarien erfordern. Es stellt sich die Frage, welches Sortiment das richtige fr ein Einzelhandelsgeschft ist. Auf der Basis einer umfangreichen empirischen Konsumentenbefragung entwickelt Thomas Dobbelstein ein Modell, welches Aussagen ber die Pressekufer in beliebigen Verkaufsstellen, ber ihr Kaufverhalten und letztlich ber das Umsatzpotenzial fr Presseerzeugnisse in einem Geschft ermglicht. Er legt dabei mikrogeographische Daten zu Grunde und sttzt sich auf die Annahme, dass der Besuch eines Geschftes von seiner Attraktivitt und der zurckzulegenden Entfernung abhngt. In einer beispielhaften Anwendung vergleicht der Autor die ermittelten Umsatzpotenziale mit den tatschlich erzielten Umstzen. Die methodischen Erkenntnisse sind auf fast jede Warengruppe bertragbar.

Available Colors
Available Sizes

Reviews

0
0 reviews
5 stars
4 stars
3 stars
2 stars
1 star

Questions & Answers

Similar Products

Utilization of Renormalized Mean-Field Theory upon Novel Quantum Materials

Utilization of Renormalized Mean-Field Theory upon Novel Quantum Materials

$109.99
Crises and Migration

Crises and Migration

$84.99
So geht Digital Marketing

So geht Digital Marketing

$49.99
Gastrointestinaltrakt

Gastrointestinaltrakt

$34.99
Academic Integrity in Canada

Academic Integrity in Canada

$49.99
Exploiting the Use of Strong Nonlinearity in Dynamics and Acoustics

Exploiting the Use of Strong Nonlinearity in Dynamics and Acoustics

$139.00
Continuous-Time Sigma-Delta A/D Conversion

Continuous-Time Sigma-Delta A/D Conversion

$149.00
Persnlichkeitspsychologie: Paradigmen  Strmungen  Theorien

Persnlichkeitspsychologie: Paradigmen Strmungen Theorien

$49.99
Superplasticity of Alloys, Intermetallides and Ceramics

Superplasticity of Alloys, Intermetallides and Ceramics

$84.99
Strategy of Development in Bangladesh

Strategy of Development in Bangladesh

$54.99
Antimalarial Drugs I

Antimalarial Drugs I

$109.99
The Sun and Her Flowers by Rupi Kaur

The Sun and Her Flowers by Rupi Kaur

$16.99
Tempered Stable Distributions

Tempered Stable Distributions

$54.99
Ecophysiology of Metals in Terrestrial Invertebrates

Ecophysiology of Metals in Terrestrial Invertebrates

$329.99
Unbundling the University Curriculum

Unbundling the University Curriculum

$109.99
Dietary Chinese Herbs

Dietary Chinese Herbs

$219.99
Foundations of Programming Languages

Foundations of Programming Languages

$44.99
Beitrge zur Militrsoziologie

Beitrge zur Militrsoziologie

$59.99
Spontaneous Hypertension

Spontaneous Hypertension

$109.99
Emerging Technologies for Information Systems, Computing, and Management

Emerging Technologies for Information Systems, Computing, and Management

$259.00
2nd International Conference on Smart Sustainable Materials and Technologies (ICSSMT 2023)

2nd International Conference on Smart Sustainable Materials and Technologies (ICSSMT 2023)

$329.99
Muslim Minority-State Relations

Muslim Minority-State Relations

$109.99
Millimeter and Submillimeter Wave Spectroscopy of Solids

Millimeter and Submillimeter Wave Spectroscopy of Solids

$39.99
Viszeralmedizin

Viszeralmedizin

$149.99
How Ireland Voted 2016

How Ireland Voted 2016

$37.99
Speech and Computer

Speech and Computer

$54.99
Classical Hopf Algebras and Their Applications

Classical Hopf Algebras and Their Applications

$109.00
Coordination, Organizations, Institutions, Norms, and Ethics for Governance of Multi-Agent Systems X

Coordination, Organizations, Institutions, Norms, and Ethics for Governance of Multi-Agent Systems X

$54.99
Soft Computing for Recognition based on Biometrics

Soft Computing for Recognition based on Biometrics

$129.00
Ergnzungen und Vertiefungen zu  Mathematik

Ergnzungen und Vertiefungen zu Mathematik

$29.99
The Juvenile Skeleton in Forensic Abuse Investigations

The Juvenile Skeleton in Forensic Abuse Investigations

$169.99
Formations of European Modernity

Formations of European Modernity

$69.99
Edible Medicinal And Non-Medicinal Plants

Edible Medicinal And Non-Medicinal Plants

$379.99
Mathematics and Culture II

Mathematics and Culture II

$109.99
Handbook of Esports Medicine

Handbook of Esports Medicine

$89.99
Fresh Takes on Teaching Literary Elements

Fresh Takes on Teaching Literary Elements

$17.99
Tourismus und Siedlungsentwicklung in den franzsischen Alpen

Tourismus und Siedlungsentwicklung in den franzsischen Alpen

$59.99
Doppler Sonography in Infancy and Childhood

Doppler Sonography in Infancy and Childhood

$219.00
Jugend, Zugehrigkeit und Migration

Jugend, Zugehrigkeit und Migration

$44.99
Investigation of the Compression of Magnetized Plasma and Magnetic Flux

Investigation of the Compression of Magnetized Plasma and Magnetic Flux

$109.99
previous
next