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Electronic Relationship Marketing im Bankgeschft
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Um im forcierten Preiswettbewerb zu bestehen, brauchen Banken intelligente, kostengnstige Lsungen zur Individualisierung wertvoller Kundenbeziehungen. Dieses Buch zeigt: Moderne Electronic-Relationship-Management-Systeme bieten gerade im Private-Banking-Segment hervorragende Mglichkeiten zu effektiver Kundenbindung und nachhaltiger Profitgenerierung. Von besonderem Nutzen sind die eindrucksvollen Untersuchungen zu den Einsatzpotenzialen von Electronic-Customer-Care-Technologien. Es kommen Experten aus innovativen, technologiefhrenden Kreditinstituten zu Wort.
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