Electronic Relationship Marketing im Bankgeschft

Name: Electronic Relationship Marketing im Bankgeschft
Brand: Springer Nature
SKU: 9783322899187
Availability: InStock

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Springer Nature

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9783322899187

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New

Product Description

Um im forcierten Preiswettbewerb zu bestehen, brauchen Banken intelligente, kostengnstige Lsungen zur Individualisierung wertvoller Kundenbeziehungen. Dieses Buch zeigt: Moderne Electronic-Relationship-Management-Systeme bieten gerade im Private-Banking-Segment hervorragende Mglichkeiten zu effektiver Kundenbindung und nachhaltiger Profitgenerierung. Von besonderem Nutzen sind die eindrucksvollen Untersuchungen zu den Einsatzpotenzialen von Electronic-Customer-Care-Technologien. Es kommen Experten aus innovativen, technologiefhrenden Kreditinstituten zu Wort.

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