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Integrierte Unternehmensplanung

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Springer Nature
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N/A
Part Number
0
GTIN
9783824405848
Condition
New
Product Description

Das zentrale Problem der Betriebswirtschaftslehre liegt in der Notwendigkeit, die eng miteinander verflochtenen Teilplne der Unternehmensplanung zielsetzungsgerecht zu koordinieren. Roland Rollberg beschreibt die klassischen Entscheidungsprobleme der Absatz-, Produktions-, Beschaffungs-, Investitions- und Finanzplanung und analysiert die Zweckmigkeit zentralistischer, dezentralistischer und hierarchischer Planungsanstze zur integrierten Unternehmensplanung. Auf der Basis der Lenkpreistheorie entwickelt der Autor eine neuartige anwendungsorientierte Heuristik, die das Auffinden mglichst guter Lsungen des Planungsproblems unter Sicherheit und Unsicherheit untersttzt.

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