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Strategisches Marketingmanagement
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Eine moderne Unternehmensfhrung bedeutet vor allem strategisches Marketingmanagement. Das ist das Einzige - so Nabbie Mansaray- , was den Existenz eines Unternehmens langfristig sichern kann. Der Autor beschreibt zunchst schonungslos, woran viele Unternehmen heute kranken, und zeigt konkret, welche fnf Phasen zu durchlaufen sind, um gegenwrtige und zuknftige Mrkte erfolgreich zu erschlieen und zu bearbeiten. Eine sehr provozierende und sehr anregende Lektre.
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