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Investor Marketing

Investor Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783322903501
Condition
New
Product Description

Investor Marketing ist mehr als Investor Relations. Es ist eine Denkhaltung, die das ganze Unternehmen durchzieht und den Investor quasi als "Kunden" im Finanzmarkt in den Mittelpunkt der Betrachtung stellt. Ein Ziel ist, das Unternehmen seinen Investoren nachhaltig nahe zu bringen, bei ihnen zu verankern und sie langfristig an das Unternehmen zu binden. Dieses Buch stellt Grundlagen, die Sicht der verschiedenen Zielgruppen, Investor Marketing bei Brsengang und zur kontinuierlichen Kurspflege vor und erlutert, wie eine erfolgreiche Investor-Marketing-Strategie erarbeitet und umgesetzt werden kann.

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