Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Markenmanagement in der Motorradindustrie

Markenmanagement in der Motorradindustrie

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783322907196
Condition
New
Product Description

Motorrder sind Lifestyle-Produkte mit einer besonderen Anziehungskraft. Kaum einer anderen Branche ist es gelungen, die Beziehung zwischen Kunde und Produkt hnlich eng zu gestalten und den Community-Gedanken so intensiv mit Leben zu fllen. In "Markenmanagement in der Motorradindustrie" identifizieren fhrende Branchen- und Markenexperten die speziellen Herausforderungen dieses Marktes. Sie erlutern das Zusammenspiel von Produkt, Design, Markenwirkung, Community und Markentreue und beleuchten zudem die besondere Rolle des Motorradsports. Fhrende Motorradhersteller geben Einblick in die Erfolgsgeschichte ihrer Marke. Sie zeigen die Strategien ihres Markenmanagements auf und machen deutlich, wie Markenfhrung fr starke Marken konkret funktioniert. Ein Standardwerk nicht nur fr die Motorradbranche, ihre Zulieferer und Hndler, sondern fr alle, die vom Management starker Marken lernen wollen.

Available Colors
Available Sizes
1 Offer Price Range: $89.00 - $89.00
BEST PRICE

Single Product Purchase

$89.00
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$89.00 $89.00

$89.00
See Site In stock Visit Store

Similar Products

Chinese Banking Reform

$139.99

The Big Game

$6.71

Pharmacotherapy of Pulmonary Hypertension

$379.99

The Right Heart

$149.00

Physics and Astrophysics of Ultra High Energy Cosmic Rays

$84.99

Sensor- and Video-Based Activity and Behavior Computing

$249.99

Flugmechanik

$99.99

Helicobacter pylori Infection and Immunity

$129.00

Stability of Non-Linear Constitutive Formulations for Viscoelastic Fluids

$54.99

Produktionsplanung, Produktionssteuerung in der CIM-Realisierung

$59.99

Novel (Trans)dermal Drug Delivery Strategies

$109.99

Recent Research on Geotechnical Engineering, Remote Sensing, Geophysics and Earthquake Seismology

$219.00

Geochemistry of Marine Humic Compounds

$109.99

Dynamics of Cyclic Machines

$109.99

Mathematical Bridges

$59.99

Hyperedge Replacement: Grammars and Languages

$39.99

Justice in Climate Policy

$109.99

The Economics of International Immigration

$139.99

Management Ethics

$39.99

The Big Data-Driven Digital Economy: Artificial and Computational Intelligence

$219.99

Robust Control of Diesel Ship Propulsion

$129.00

The Foundations of Geometry and the Non-Euclidean Plane

$59.99

Policing and Conflict in Northern Ireland

$109.99

Cultural Issues in Healthcare

$84.99

The Performing Century

$54.99

Leaders of the Crowd

$37.99

Philosophy and Phenomenology of the Body

$179.99

Geschichte in Bildern

$44.99

Analysis and Optimization of Differential Systems

$109.99

Hybrid Classifiers

$109.99

Underwater Communications

$29.99

Office Automation

$39.99

Die Rntgendiagnostik der Intrathorakalen Tumoren und ihre Differentialdiagnose

$59.99

Interessengruppen und Parlamente

$44.99

Trajectory Spaces, Generalized Functions and Unbounded Operators

$34.99

Interorganisatorische Informationssysteme

$59.99

The Conflict in Iraq, 2003

$109.99

Das Journal-Club-Booklet

$17.99

ULF Pulsations in the Magnetosphere

$54.99

Foundations of the Mathematical Theory of Structures

$54.99