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Perspektiven der Nachhaltigkeit
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Wie knnen Unternehmen die nachhaltige Entwicklung zur kurz- und langfristigen Steigerung des Unternehmenswertes nutzen? Als zukunftsgerichtete Zielsetzung lsst sich das Leitbild in Vision und Strategie einbinden, das durch individualisierte Spezifizierung und kontinuierliche Orientierung erfolgreich umgesetzt werden kann. Organisation und Unternehmenskultur geben dafr den Rahmen vor. Dieses Buch zeigt, wie Unternehmen Erfolg und Verantwortung in Einklang bringen knnen. Zahlreiche Best-Practice-Beispiele verdeutlichen die Vorteile nachhaltigen Wirtschaftens.
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