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Unternehmenskommunikation durch Business TV
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Zunehmende Digitalisierung bringt allmhlich auch neue audiovisuelle Formen der Unternehmenskommunikation hervor. Business TV ist ein solches neues Instrument, das immer mehr groe und mittlere Unternehmen erfolgreich nutzen. Dabei werden Informationen schneller und gezielter als mit den bisher genutzten Medien aufbereitet und vermittelt. Mit Business TV lassen sich Mitarbeiterschulungen, Produktinformationen und Unternehmensnachrichten interaktiv und in vielen Fllen effektiver als bislang verbreiten. Das erste umfassende Buch zum Thema stellt diese neuen Mglichkeiten praxisorientiert dar.
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